Demelza Clay

Demelza is a world-class coach who grew up skiing in the Australian Alps. After completing a Sports Science degree in 2000, she set off to “do a few winters” coaching skiing while traveling the world, but the snowsports industry immediately captured her heart.

 

Demelza’s career quickly flourished. She swiftly progressed through the Australian APSI Level 4 Instructor program and was fast-tracked to become a Level 4 Examiner/Trainer with the association. Her trailblazing continued when she qualified as the only female member of the 2007-2011 Australian National Interski Team. Following her passion for powder and big mountain skiing, Demelza moved to Canada and completed the rigorous training to become one of the first Australians—and believed to be the first Australian woman—to gain employment as a heli-ski guide in Canada.

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A freeskier at heart, Demelza continues to inspire skiers globally through her online work as a content coach, consultant, and presenter for brands like Carv. She also collaborates with the industry-leading online coaching platform Big Picture Skiing.

 

Her athletic style, a blend of power and grace, reflects her obsession with biomechanical efficiency and movement adaptability to terrain. Over her 25+ year career, Demelza has developed her craft as a coach, guiding her clients on an experiential learning journey that results in empowered skiers who can self-coach, problem-solve and thus possess a deeper understanding of skiing.

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Now based permanently in British Columbia, Demelza works and plays in the mountains surrounding B.C.’s Powder Highway. Her ski camps business offers diverse programs operating in B.C. Canada, Italy, Switzerland, Chile, Austria and Japan.​ To learn more about her camps and apply head to the camps page.